Why BBC Breakfast won’t suffer in Salford
♫ Thursday, July 15th, 2010The BBC’s decision to relocate Breakfast to Greater Manchester has generated plenty of heated comments over the last couple of days. According to opponents of the move, the iconic TV programme will be cut off from the London news hub while celebrities will baulk at the idea of trekking up to Salford. Anonymous sources are lining up to say it will be the death of the show.
Am I the only one who thinks this is all a storm in a teacup? After all, London-based companies open up Manchester branches all year round and nobody thinks anything of it.
Expansion in the 21st Century
In fact, expanding into new cities has never been easier because, in the 21st Century, it is no longer necessary for people to meet face to face in order to do business. The days of travelling hundreds or thousands of miles simply to exchange pleasantries and signatures on a contract are thankfully behind us.
Nowadays, businessmen who need to contact clients can take their pick from a plethora of options – email, LinkedIn, video conferencing and much more. In the world of high-speed internet connections, the concept of pressing the flesh begins to look positively dated.
Broadband for Breakfast
Perhaps someone in the upper echelons of the BBC needs to make this point to disgruntled Breakfast staffers. It is perfectly reasonable to think that the programme will continue to prosper after relocating to Greater Manchester.
News reports could be transferred from Broadcasting House to MediaCityUK via a sturdy VPN connection. An SDSL package with good upload rates would allow business leaders in the City to be interviewed live on air in Salford. Perhaps a few lightweight celebrities might not want to make the trip up north, but if that means more of a focus on regional news and how Manchester companies are weathering the recession, that might not be an altogether bad thing.
The truth is that Greater Manchester is a great place to do business and by no means as isolated as some at the BBC would have you believe. Indeed, thanks to the onward march of technology, you could argue that Portland Place and Salford Quays have never been closer.